Personal Branding for RD Graphics

Developing the personal branding strategy as a designer or art director and focusing on the branding and style guides to achieve the desired output that fits well with the identity. I created a brand style guide that has a holistic set of standards that define the company. For my brand, I wanted to give an aesthetic vibe. I chose a colour palette that evokes a bold, approachable, classy, and chic style. The colours used for my brand portray me as a person - The dark colours used represents reliability and power. The pastel colours represent calm and caring.

“Inspired to Create” is the tagline that would be consistent with the brand designs. I created the business card, presentation folder and calendar booklet which are adhering to brand guidelines and are cohesive with each other. I wanted to do something different than a regular calendar for the calendar booklet. I wanted to do it in a booklet format, with my illustration design next to each month.