Packaging Design for Fluf, an Authentic Pet Food Brand

Let me introduce you to Fluf! An authentic pet food brand for your adorable, fluffy friends. The brand sells a variety of nutritious foods in delightful flavors that are ideal for cats and dogs. If your pet is allergic to a specific ingredient, this brand can make customized treats for them. You'll also receive a cute personalized message with every purchase, as well as a discount offer if you're a regular customer.

The term "Fluf" is derived from the word "Fluffy," which refers to the Fluffy Friends, also known as cats and dogs. I designed the letter F in the shape of a dog's hairy tail and the letter L in the shape of a cat's tail, which also serves as the brand's logomark. I wanted the overall look of the brand to scream classy, modern, minimalistic, and of course, true to the tagline.