Visual Combo Advertising
This advertisement for "The Climate Reality Project" promotes the idea of saving the planet before it's too late. The clock is ticking, and with each passing second, global warming worsens due to our inaction. The goal is to raise public awareness about climate change and encourage people to take action as soon as possible.
The advertisement for "Heritage" conveys the idea that their rosewater products are just as real as the roses themselves. To promote the same idea, the roses are replaced with products. Since Heritage Rose Water is so pure, you can't tell the difference between a natural rose and Heritage Rosewater products.
The advertisement for "Lorex'" conveys the idea that their security cameras are stealthy and secure due to their exceptional vision (even at night) and ability to turn in all directions like an owl. The goal is to highlight world-class security cameras that are discreet and use modern night vision technology.
Transit Advertising for ColdSnap
ColdSnap™ is a soon-to-be-released rapid-freezing appliance that produces single servings of frozen confections and frozen beverages in under 2 minutes. ColdSnap™ pods are made from Aluminum and (unlike plastic) are infinitely recyclable. The campaign mainly targets people aged between 28-43 years old. It also targets anyone who is a dessert lover and would like to invest in an appliance that provides a lifetime supply of happiness.
The challenge is to develop a launch campaign introducing this appliance to the target audience and to produce creative campaign pieces that are as innovative as the product itself. The goal is to promote what the appliance has to offer and how convenient it is to use. The tone that would be maintained throughout the campaign is fun, simple, and delicious. The main message that we want to convey is that frozen treats can be made in 60 seconds or less, without a mess. The transit ad conveys the idea that the Coldsnap machine can make a variety of tasty frozen treats in under a minute with only four simple steps.
Unlike most other similar appliances, Coldsnap doesn’t require any cleaning after being used, so this frustrating step is out of the way. So, we want to demonstrate how the appliance is easy to use and convenient for all. Complementary elements like stars and other illustrations make the layout more visually pleasing and the arrows help to navigate the steps better.
Advertising Campaign for Sephora to support the creators of BIPOC-owned brands
The goal is to run a Diversity and Inclusive Ad Campaign for an industry-leading brand, Sephora, and to promote BIPOC (Black, Indigenous, and People of Colour) owned brands by Sephora. Many BIPOC-owned brand creators do not get the recognition they deserve. So, my mission is to promote the creators of the brand specifically and let everyone know who is behind these amazing beauty products.
The project will include transit ads, instagram ads, and a billboard ad. Sephora takes pride in selling products made by BIPOC-owned brands, and the target audience for the products sold would be women of color aged 16 and above. The ads will represent the target audience as a model and the diverse products sold for its wide range of clientele. The campaign aims for the clients to feel welcomed and included with the help of the diversified BIPOC-owned brands.
